A Woman’s Worth in Society Today
If perfection is impossible, why do people strive to be perfect? Perhaps, it is the icons of beauty that fill the advertising industry, or maybe, it is the degrading commercials that constantly remind women that they are imperfect. Whatever the cause is that makes women feel physically flawed, it has become an issue that leads to extreme perfectionism, depression, and a host of disorders among other problems. Women today suffer with anorexia, bulimia, self-esteem Issues, acquire a large amount of debt, Bottom. Elastic surgery and Implants due to the pressure to be perfect. What, In urn, is the root of this problem? There are many causes, but to name a few: women posing for degrading advertisements, the power and pressure society grants upon “beautiful” people, and sequentially other women striving to emulate a photodiodes unattainable image. Jean Kilojoules, a well known author, filmmaker, and speaker on feminist advertisements displays many examples of ads that degrade women In her video, Killing us Softly 4.
The video uses various examples, such as, a woman who Is made Into a Michelle beer bottle, a Chew ad that turns a women Into a video game, and a Jaguar car ad that contorts a woman’s body into a car. These ads objectify women and increase the likelihood of violence against women. Another factor that dehumidifies women is when an ad dismembers their bodies and focuses on perhaps, their breasts instead of showing the full figured person. This form of advertisement forces people to only see one aspect of a woman; therefore, reducing her self worth to her breasts.
Kilojoules uses an example of an ad that states, “your breasts may be too big, too saggy, to pert, too flat, too full, to far-apart, too close together, too a cup, too lopsided, to giggly, to pale, too padded, to pointy, to nodules, or just two mosquito bites, but with Deep styling products, at least you can have your hair the way you want it,” this ad is a disgrace to the beauty of a woman’s body. If an ad can state so many imperfections about breasts, imagine the impact it provides on the readers. To the woman reading this ad, it causes them to second guess their body and focus on their faults.
For men, It provides a comical view on women’s bodies turning them into an item of humor. When women are itemized in such a way, it can lower their self-esteem and increase their desire for “perfect” reacts. Essentially this ad is selling hair styling products but it indirectly targets a women’s confidence, making her see the “imperfect” features of her breasts. Unfortunately ads like this pose a threat to women’s self-assurance and urge women to see flaws on their bodies that lead them to make Irrational decisions, like getting plastic surgery.
Over the years, there has been a constant Increase In plastic surgery procedures. In 2011, there was a 5 percent increment in the plastic surgery operations. Rebecca Dana states in her article, All I Want for Christmas is a Brand- New Face, “Between 2009 and 2010, Americans spent 3. 8 percent less on food, 2 percent less on housing, 1. 4 percent less on clothes, and 7 percent less on entertainment. At the same time, we spent 1. 3 percent more on breast augmentation, percent more on butt lifts. ” After reading this passage, it is clear that plastic surgery is becoming an increasing problem.
The basic necessities needed to live are being condensed while peoples obsession with perfectionism amplifies. Another problem with the statistics is, approximately one-third of the people who receive cosmetic urge have an annual salary of less than $30,000 and obtain loans to pay for their procedures. Not only are these people Jeopardizing their credit, they are putting their food, shelter, and needs on hold at the expense of their self-comparability. Dana also mentions in her article, “Dry.
Jeffrey Kennel, who runs a cosmetic-surgery practice in Texas that saw approximately 2,000 patients last year, around 90 percent of them women. Most come in because they want to look younger, period, he says. ” This statement doesn’t come as a shock because of the degrading ads and commercials hat euthanize women. The “age renewal” products, weight loss ads, and “perfect” women that are displayed, constantly remind women of their “faults. ” Not only do ads have a huge impact on women’s self-esteem, the modeling industry has an immense pressure that can cause people to have self-depreciation.
Most models fit an image that is young, slender, white, or light skinned. Women and teenagers are taught, by looking at ads, that this is the “ideal” look. Not only do women struggle to fit this “ideal” look, they struggle constantly with the pressure to be thin. There are omen’s clothing stores that carry the sizes zero and double zero. These sizes portray that women are supposed to amount to nothing. Model’s who are almost six feet tall are expected to fit into these sizes.
They starve themselves and are sometimes pressured to turn to anorexia or bulimia for their career. Kilojoules discusses in her video, the case of Ana Carolina Restore, a runway model who died of anorexia. She was eighty-eight pounds when she died and still modeling. This unfortunate death should have brought light to the dilemma of anorexia, but models continue to appear starved in photos and on the runway. Another model who suffered from anorexia was Isabella Carr. Isabella had been suffering with the disease for about 15 years before it killed her.
This message is being carried into the adolescents of today, and it is unfortunate that at such a young age children are being taught to mimic being thin. After reading and analyzing “The Flesh of the Devil” by Kim Cheering, the different instances that are described throughout the anecdote makes the increasing problem of eating disorders and self-esteem issues an evident rising dilemma among people today. Children are being taught at young gees to find flaws on their bodies because adults and parents are displaying these thoughts in their words.
Adults, sometimes, don’t realize the burden their words have over their adolescent children. Cheering writes about an experience she witnessed at her tennis club, she says, “the sight the head shake are theatrical, beyond her years. And so, too, is the little drama enacting itself in front of me. The other girl leans forward, eager to see for herself the troubling message imprinted upon the scale… “Would you believe it? I’ve gained five pounds. ” (450) The girls she was observing were about eleven years or younger. Cheering describes them to be thin girls who are expected to gain weight at their age.
If children are influenced to imitate the self-conscious acts of their parents, their thoughts about themselves become corrupt and their self-esteem is more likely to plummet. Of course some of increasing problem, but when has it ever been okay to counter act a problem by criticizing one side of the issue. Women are constantly bashed about their weight, they are expected to obtain a perfect temple after child birth, stress, and providing or a household. It is impossible for some women to complete all of these tasks and maintain a perfect physique.
Women should also have the strength to be comfortable in their bodies, but not everyone has the capacity to see an image that is perfect and resist Jealousy. We are all built different as humans, we hold different traits that sometimes don’t allow us to have the strength too look at an image of perfection and see what we want to be and who we are. It is important that we, as women, understand the degrading factors that ads can portray. Women should also be aware f the physical harm that some models go through to obtain such a thin figure.
Finally, women need to set good examples for younger girls, instead of focusing on the flaws of our imperfect bodies, it is important to cherish having a beautiful body. Trying to emulate a perfect image and feeding into degrading ads is destroying women’s worth. Of course this issue isn’t going to be solved right away, but we can start with ourselves and make a change that can be the root of cherishing women instead of objectifying them.