Medimix AnalysisNovember 10, 2017
It is a soap that appears in our mind when we talk about arrived soap. Medici is a story of a home-grown product. Everything-from idea to research o manufacture, packaging, distribution and marketing-was done by a family proprietary, the company managed to develop a brand on its own terms. It all started with Dry. V. P. S. Sideman , who focused on finding cures through arrived. In 1969, Sideman launched Medici as total skin care arrived soap with Just RSI 500 as seed capital and a fraternity of chemists.
Medici from there has grown to become RSI. 140 core brand by the year 2007 and has 3. 2% of market share. This report Is about exploratory study about Increasing the market share of the Medici soap. Both primary and secondary research methodology was done. For primary research tillers and customers were surveyed. In the customer survey the consumer buying behavior and perception towards soaps were understood. In the retail survey the distribution and supply channel and the customer behavior with respect to selling SPAS.
The secondary research helped us to analyses this data collected with respect to the soap industry as a whole including its major market players, competition and various other factors affecting the increase of market share like advertising and promotions. This report further explores the avenues to increase the market share nationally and suggestions and recommendations are given thereby. Scholarly Real Arrived Mission : To empower and enrich people’s lives globally, with world class personal and healthcare products and services. To provide sustained and increased value to all the stakeholders.
Thought behind logo : The Scholarly logo originates from the lotus – the quintessential Buddhist ‘pads’ in full bloom, rising from the primeval waters of creation. It also symbolizes purity, the attainment of wholeness, and identifies itself with the womb – the epitome of creation. Tagging: Absolute Rejuvenation About company: The company manufactures quality products using indigenously developed recesses, engineering designs, tools and machinery. Our product mix comprises of soaps, talcum powder and others, like the highly successful Medici and Stricture brands. Dry. V. P.
Sideman took the traditional family wisdom found in ancient palm leaf manuscripts and enriched it with modern ingredients and production techniques. Thus was born the unique soap – Medici, which is the flagship brand of Scholarly . Factories are in the Andorra Pradesh , Outranked , Thumbnail . Challis’s state-of- the-art R&D Centre is equipped with modern instruments, which are accredited by the Gobo. Of India. The Scholarly Pat. Ltd. Herbal & Pharmaceutical Testing Lab is Indian’s first private testing laboratory approved by the Drugs Controller, Government of Tamil Undue.
Brands: Medici , Stricture talcum powder , Mossy hand wash Scholarly Medicinal Plant Conservation Park : Located near Outskirt, Achaean, India, the Scholarly Herbal Garden is a 120-acre well-developed farm, nestling between pristine forestland and a 50-acre water reservoir. The garden houses hundreds of medicinal plant species. It houses rare and endangered medicinal plant species that are preserved and reared under controlled conditions in the green houses with a view to study their growth pattern or mass propagation. Apart from hundreds of medicinal plant species, Scholarly Herbal Garden also houses orchids and ornamental plants.
Rare and endangered medicinal plant species are preserved and reared under controlled conditions in green houses, to study their growth pattern for mass propagation. Scholarly was founded a little over four decades ago, with a global vision that is firmly rooted in Indian values – to touch lives with a range of quality products that enhance the quality of life’. Scholarly is one of the most famous and respected Arrived families of Kraal, which has been practicing Arrived, the ultimate holistic health are system for many generations. It was Dry.
V. P. Sideman, who successfully converted this traditional wisdom of the Scholarly family found in ancient palm leaf manuscripts with a combination of modern enrichment to give birth to a unique soap, Medici that is the flagship brand of Scholarly. Dry. V. P. S. Sideman served as assistant medical officer with the Southern Railways. Scholarly creates products that are of the purest form, binding the native elements into the most contemporary forms to deliver products that are essentially pure, naturally inclusive, traditionally rich and ideal for today.
They managed to spread awareness and widen its use in the early nineties when the cable and satellite television arena opened up. Though they were small then, they used to spend nearly 25 per cent of the turnover on communication and marketing. Initially they used to attend numerous village meals and talk to the people. It was then a single product company with one brand, Medici. Today it has 4 brands in their portfolio. It was only a south-based company , today it is a national entity. They started off by telling users of solutions to their specific problems.
For instance, they started off by talking about how the soap tackled the problem of prickly heat in summer as well as pimples and dandruff. Thus, they concentrated on each problem separately and communicated the benefits of the soap. Medici Medici was launched in 1969 with 18 powerful Arrived herbal ingredients to help users fight and cure skin disorders and maintain healthy , glowing skin at an affordable price. The soap was priced at 85 paisa at the time of launch . Medici is a story of a home-grown product.
Everything from idea to research to manufacture, packaging, distribution and marketing was done by a family proprietary, the company engaged to develop a brand on its own terms. Medici has been clinically proven to be topically effective against skin conditions such as pimples (acne), body dour, prickly heat (malaria Aruba), boils (furnaces) and other skin infections. It is available 125 g, 75 g, 45 g, 18 g. 3 varieties: Effective for skin problem, skin blemish & for dry skin Ingredients: Ingredients I Benefits I Bach I Antibacterial, antiviral, deodorant, repels parasites from the body.