Since our target customer are the people inside HOC, and the biggest population belongs to…
McDonald’s is the world’s largest chain of burgers and probably one of the world’s fastest and rapidly growing fast food chains. It serves around 68 million people everyday in 119 countries. It serves about 1% of the global population each day and sells over 75 hamburgers a second. A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation Itself. The corporation’s revenues come fro m the rent, royalties and fees paid by the franchisees, as well as sales In company operated restaurants.
McDonald’s supply chain Is one of the prime business processes and Information system that McDonald’s carefully takes care of. The supply chain of McDonald’s Is unique. Unlike other companies they have a supply chain model which Is based on a culture of partnership and collaboration which makes It possible for them to serve consistently safe and high quality food. They make use of Procurement (Electronic Procurement) in its supply chain.
It is basically a website that allows qualified and suggested users to look for buyers or sellers of products and services. In other words, procurement is the purchase and use of supply, work and services through the use of the internet. McDonald’s has its own Procurement System called Mac Digital Company. This is an internet procurement site specifically designed and used by McDonald’s ova 27,000 franchisees. This is their secret. This is McDonald’s own trend in their supply chain management. Mac Digital was developed in 2001, and it allows all of
McDonald’s franchisees across the globe to buy everything needed to run their restaurants. So aside from being faster and convenient, this site also allows business owners to buy supplies and materials at a discounted price. According to their arrears chi, procurement allows 85% cut from costs. McDonald’s Mac Digital is the main reason for their successful supply chain management. It is so efficient that it provides the backbone not only to all logistics but to the whole McDonald’s supply chain management.