Just in cities
Product creation entails Its variety, quality, design and Its brand features Involved In its marketing mix process. Products are created using [NYPD]New Product Development which Is an Interlinked sequence of Information processing tasks where knowledge of customers needs is translated Into final product design. New products are essential to the survival and long-term growth of any firm, since success in [NYPD] is a critical management issue particularly in technology driven firms like Safari limited.
NYPD, specifically the ability of a company to develop products that outperformed their competitors in the market place had been proved to benefit a firm in building its own competitive advantage. Safari has been in forefront line to enhance establishment of [NYPD] to escalate high in the market by introduction of value added services like kook Jazz where credit top ups Is borrowed and paid later.
The introduction of value added service where credit top up is borrowed and paid later Is a product that is captivating Sassafras has also ensured effective access of credit cards as from Asks 10 to Asks 1000 to all sassafras stop shops Including retailers and wholesalers of their cards. It’s very easy for an Individual to access any credits of his/her ability to buy from all parts of country In Kenya. PRICE For consumer products, consumers use price as an important extrinsic cue and indicator of product quality or benefits. Customers often perceive high priced brands and less vulnerable to competitive price cuts than low priced brands.
Safari is a firm that which does its business within the base of pyramid segment to develop products which are affordable to all customers. Egg safari offers kook Jazz from Asks 5 to Asks 1000 such that all rich and poor people can access credit for immunization at any price from Sikhs to Asks 1000. Sassafras has developed such as kook Shall based on pyramid segment for all customers to access not only working with price reduction, but also about making payment feasible to these consumers ,who usually receive their salaries on daily basis. In terms of prices, safari has worked simultaneously with other factors e. G. Wariness, access and availability of kook Jazz credit as a product to obtain high scale of market share. The base tariff was initially Asks 8 per minute. The discount range from 0% to 90% meaning the lowest calling charge will be scents on sups nonage tariffs. Currently, the prices have reduced to Asks 4 and Asks 3 tariff in the Zoe and the cost of sending credit money has significantly reduced to as low as Asks 1 and Asks 2. The payment period for kook Jazz has been increased from days to 3 days, giving chances for consumers to pay in case of any defaults on their earnings hence reducing chances of high debts to sassafras.
PROMOTIONS In the recent years, technology advances has enabled an increase in two-way evolution of the former one way communication. Safari uses social media sites as an avenue for communication with its subscribers. Through this site, safari has most likely been posting significant information worth sharing with its consumers. Safari has been about 65¬tive on the site and being able to attend to questions posted by its followers. SaSafarias released a major brand advertising campaign featuring a 60memberhoir singing in Swahili in scenic location, aiming to cement the company’s connection with the KeKenyaarket.
The sasafarihair appears on mtmatenya, mtmatlElgintmatolongestrater, alongside TaTaniver,NdEnduresland,popooridge, the ababraderange,lake Victoria,keJerichond in the hills of SuAugustalley south of lake tuturbanIn keeping with tradition, sasafarinveiled some of the biggest artistes in KeJenny’susic scene to headline the years NINICKAANASAFARIive countrywide music tour which covered five towns including the three cities. Among the artistes was the gospel master Daddy Owen, and comedian Eric OmMound
This has enhanced attraction to the sasafariroducts due to association hence the reputation and brand improvement and quality for profitability increase. SaSafarias unveiled a new pictorial animation form of communication with its more than 1 5mmilliononsumers by designing interactive multimedia which creates a isusualnterest and makes scientific learning more appealing and enjoyable for learners. The campaign is meant to convey the benefits of sasafariuperior products and services offering in an exciting and easy to understand manner.
PLACE Place of a product involves the channels it follows to reach final consumers and coverage of the share market of the firms e. g.GsasafariOne of the biggest challenges with many businesses today is on how to ensure availability of products and services throughout the country, not Just in cities. SaSafarioasts of a isstriationootprint of 2000 exclusive dealer branches with over 200,000 retailers pushing sasafariirtime and other products countrywide.
SaSafarixtensive distribution network not only ensures that our subscribers can access airtime wherever they are but it also directly and indirectly employs over 350000 in the distribution and retailing businesses. The sasafarietail shops adopted a strategy of being a one shop for all mobile telecommunication equipment. This resulted in sales revenue growth of over 140% in the last financial year having generated over KsAsks. 5bBillionn sales which was over 10% ahead of target.