The business I have made up is a business-to-business company which imports fresh mint tea…
Shah have heard that you took an awesome Intro to Marketing Course and they now want you to evaluate Hubbubs 2. 0 from a marketing perspective. In particular, they have asked you to write a report addressing the four questions below. ) Do you agree with Hubbubs that the “rules of marketing” have changed? If so, how? Is inbound marketing the answer? Why or why not? (1 peg. ) 2) Given its position as a start-up company, should Hubbubs widen its focus to serve any customer that comes its way? Or narrow their target by focusing exclusively on either Owner Allies or Marketer Marry? Or, by focusing exclusively on either EBB (business-to-business) or BBC (business-to-customer) customers?
In formulating your answer, you can make use of the data In the case, and potentially even use a very basic formula for calculating customer lifetime value (CLC): CLC = [(monthly profit) * customer Lifetime In months)] – (calculation cost). Note, consumer lifetime In months 1 ‘churn rate. There Is not one right answer. In other words, even if one customer segment has a higher CLC, that doesn’t mean that you necessarily have to argue for solely targeting that segment. Or, you can.
Please make sure to back up your decision with a clear argument. (1. 5 pas. ) 3) Hubbubs has begun to differentiate its products as it has learned more about its customers. Should it do more? Should its pricing strategy change too (think about how other software is priced: sometimes it is open-source, sometimes the consumer as to pay up front for the software package (a perpetual license), and sometimes the consumer has to pay periodically for a license (a subscription service))?
Does the software-as-a-service (AAAS) pricing model work for both Marketer Marry and Owner Loll’s? Should Hubbubs try to Immediately capture more value for either of these customers? (1. Pegs). 4) Are Hooligan and Shah being too stubborn by not doing any outbound marketing? Or should they continue to practice what they preach by focusing on inbound marketing alone? In your answer, consider how Hubris’s marketing approach fits onto the AID model (which will be discussed in class during the promotion lectures).
What recommendation would you make to Hubbubs going forward with regard to outbound marketing? (pegs). Hubbubs 2. 0 Briefing By Merritt answer, you can make use of the data in the case, and potentially even use a very basic formula for calculating customer lifetime value (CLC): CLC= [(monthly profit) * customer lifetime in months)] – (acquisition cost). Note, consumer lifetime in months = I/churn rate. There is not one right answer. In other words, even if one customer Allies? Should Hubbubs try to immediately capture more value for either of these