When Tom Cruise gave away tickets, what was free and what was scarce? A. Explain…
The Nomad Micro-home
Fig 3: taken from The Dally Mall’s publication (2013) Below we see an innovative way of saving space while incorporating a staircase leading to a mezzanine floor above the kitchen which is used as the bedroom. Fig 4: taken from The Dally Mall’S publication (2013) Kent is also pushing for disruptive innovation by challenging the way houses are made and supplied. He wants to challenge the way homes are constructed by making them self-assembled and how they are distributed by flat-packing them the same way modern furniture can be bought. But this Isn’t the end of Ken’s vision: by doing this, he made something that’s not only affordable but also sustainable: Its size reduces materials and the weight makes it cheaper for shipment.
Implementing and a grey water filtration system is also being developed Youth, 2013). Word count: 399 – to make it self-sufficient Part 2: Position of innovation in the product/service/system spectrum and explanation of positioning. I position this innovation as a ‘product’ because it can be purchased and used by one or two people for the use of habitation. It has been designed to be sold for ownership and the ownership can be transferred if so desired (The Open University, 2014). However, the lines between the product, service and system spectrum are blurred with this product; although the Nomad micro-home is a stand-alone dwelling. Its attention is so much more than that.
In unit 1 of Block 1 (Open University, MOM Howell explains that manufacturers make products that create a platform for services and systems (Howell, 2002), and there is certainly a huge amount of scope for these micro-dwellings to be used in services and systems such as a mobile work- force housing service, and a rapid re-housing system for people affected by natural disasters (Warren, 2013). Fig 5: taken from The Daily Mail’s publication (2013) I suggest that leaving this product as purely a ‘product’ would not take advantage of TTS function for services and systems that require quick, affordable and easily distributed housing on mass. It therefore, can cross over and be incorporated into services and systems.
As I have already discussed, this ‘product’ has been developed and designed for ownership, but if we look at a ‘service’ we see that it is an activity provided for an individual or organization (Open University, 2014). These micro- homes can be supplied as affordable housing for rent the on behalf of governments or organizations. They can also be put into a system for global catastrophes; whereby heap easy to assemble houses can be erected at short notice (Warren, 2013) The micro-home has service and systems within the product. As well as being a shelter it produces its own electricity and catches rainfall of consumption through a filtration system. Word count: 302 Part 3: potential for diffusion, identification of factors for success and changes needed for the innovation itself.
I will be arguing in this section how Ian Kent is following the Rogers process for diffusion (Open University 2014), by addressing the needs for a successful innovation. Fig 6: (Rorer’s diffusion curve, 2003) We see that a small percentage of people buy a new innovation. They use this product and based on their testament to its effectiveness, others will follow and purchase. We know this as diffusion: A process through which an innovation is This early stage has a degree of trial-ability to it, this is where a product diffuses or fails in the overall market place (Rogers, 2013). For diffusion, people would need to be convinced that these micro-homes provide a practical and sustained way of living in the modern world.
I will now breakdown Rogers five characteristics of an innovation’ (2003) and discuss how the micro-home fits into this structure. Relative advantage – looking at Rorer’s characteristics of innovations it can be argued that Kent has already addressed the relative advantage to this innovation: cost, but cost alone may not help with diffusion, Compatibility – the micro-home’s compatibility comes with its relative ease in construction and the fact that it takes up very little space (ax’s’). Complexity – it could be argued that not everyone would be able to construct this flat- pack house. Some people use tradesmen to construct their simple flat-pack furniture.
Although this house is simple in construction terms and practical minded people with ability could possibly erect this structure, it is not going to be the case for everyone. This is a case for argument against diffusion, a simple solution to this is that a service runs alongside the distribution of this product, which supplies and builds the house. Absorbability – I would argue that the modern aesthetics of this product are compatible to people’s taste. Kent has been painstaking in this design so that the reduce has a contemporary and innovative appearance which he sees as attractive to a younger age group (Warren, 2013) – which is arguably a target market for this product. Trial-ability – the Nomad micro-home needs to be trialed, seen and used.
A customer who can sit on a sofa or lay on a bed will be more confident with his/her purchase, and this principle will be the same for the micro-home’s success in the market place. As [or if] this product becomes popular it could become a disruptive innovation because it will challenge the status quo of the housing market as we know it. First time buyers could ignore the established bricks and mortar type, in favor this new style of affordable construction. Kent has set up an online campaign to test prototypes (Warren 2013), he could easily develop incremental changes to the original design – allowing for several different shape and sizes of property so that choices can be made.
Choices in specification and aesthetics could be a factor for the product to achieve successful diffusion as people may prefer to have a separate identity to other micro-homes. Raising funds to develop this concept and advertise his product is essential for diffusion. Nomad has already done the ground work for market research into the people needs when it comes to their dwellings. Kent still has to address the problem of refuge and sewage; and the fact that the house has an area of a hundred square feet may not help it to be self-efficient in all countries at all times of the year; the simple lack of sufficient sunlight and rainfall could render these integrated systems useless in adverse conditions. Images.