Corporate Social Responsibility Kimberly Clark Case Study
Despite Sack’s extensive involvement of CARS programs and activities, the nature of the FMC industry has consequentially undermined the sincerity and credibility of Sack’s proactive efforts to take social responsibility beyond the realms of meeting legal obligations. To address these issues, we have established recommendations supported by academic research and scholars on the basis of changing trends and values of society.
Firstly, to Justify the credibility of Sack’s CARS activities, we have endeavourer an In-depth analysis of the current trend and direction of new technological developments which can facilitate long term changes Impacting on the environment. Furthermore, It Is critical to assess owe effectively CARS satellites have been Implemented, and whether or not society will be receptive and gain consumer confidence regarding Sack’s CARS activities.
Proposed recommendations have been developed according to Cause Related Marketing (CRM) model concepts, which will facilitate the enhancement of credibility and sincerity of Sack’s involvement and concern for social issues. In order to build strong and trustful relationships with its customers, we relate how CRM within CARS can actually improve the overall brand corporate image of AKA. Also techniques that AKA can use in guessing or conveying such social issues through their advertising have been mentioned.
Live, Learn and Thrive Programs includes: * Pampers and EUNICE: Working Together for Healthy Babies * P;G Beauty Aqua Collection: Supporting Children’s Safe Drinking Water Program * P&G and Sheikhs: Increasing Access to Education in India * Always and Tampa: Protecting the Futures Girls P&G Sustainability Report 2009) Appendix B European Ballistics estimates that in 2007, all ballistics applications comprised approximately 75,000-100,000 tons of the total 48 million ton European plastics market.
Annual growth is considerably higher than 20%. Global production capacity will quadruple from nearly 300,000 tons today to well over a million tons by 2011. Investment is occurring across all areas – in comfortable ballistics such as starch blends and PAL, but also in new polyesters such as PH, which are due to become commercially available at the end of 2008. If all these announcements come to fruition, global production capacity will quadruple from nearly 300,000 tons today to well over a million tons by 2011.
EBPP – European Ballistics Source: European Ballistics Appendix C – Milliner Adoption of HEAD Milliner Australia has already started integrating bio-degradable materials during the production of its products. Biodegradable products ingredients are considered to be more significant when diverging in the interest of the environment. Furthermore, Milliner has adopted HIDE (high density polyethylene) thermoplastics for their packaging material. Despite this type of material originating from petroleum, it falls under “2” of the SPIT Resin Identification Coding System.
HIDE is most commonly recycled, and the label “2” enables identifying the polymer type for recycling purposes. AKA should consider intertwining HIDE within its own product packaging policies, corresponding with the above recommendation. Eliminating waste and consumption of raw materials through reduction and recycling along with polymer technology can only enhance Sack’s corporate image, as well as encourage acceptance and credibility of Sack’s CARS activities. Appendix D -Gregory J. R. ‘The Best of Branding: Best Practices in Corporate Branding.
How CRM can Enhance Corporate Brand Image * The existence of a strong corporate brand can attract and inspire employees, stakeholders and business partners. * Strong Corporate brands build public support and provide goodwill for an organization * New product launches and brand extensions are cheaper and can be implemented more quickly. * Financial performance and value creation are also enhanced. Appendix E: Aircrew ‘Save tigers’ campaign An example of above suggested strategy in use: Aircrew India, which is a major Indian