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New York Times Strategic Case
Quality of printing material and good analytical news I Proportionately error free contents and color illusion I Outbound logistical delivery indifferent orders processing I Marketing and Glassblowing brand reputation and sales effective contents I Servicewomen and distributor support I 4. Differentiation and Focused cost leadership should be NET long-term implement. Strategic options I Key strategy elements and criteria I Resource and organizational requirements I a.
Differentiation I Emphasis on brand reputation, High quality and analytical sections and contents I Specialization of Jobs and misinterpreting felicitousness and research capability I b. Focus cost leadership in production and distribution I Deconstructionists of coalescence’s of learningproduction techniques I Tight cost conceptualizations Pros and cons of strategic option a.
Differentiation Pros I Cons I Outstanding on product benefits and brand that are different from competitors : Top of mind brand I High investment and take a long time to build the brand I Specialize and strong analytic contents by high quality staffs that are hard to imitate and non substitutable which can charge higher price and be unique selling point I .
Focus cost leadership in production and distribution Focuser stays close to suppliers in controlling on cost of production by economies of scale I Suppliers can charge higher cost if NET cannot commit the amount of production I Focuser can choose the best production techniques and high material quality with effective cost of production I Supplier may disappear because of technological or trend change I Supplier will be specialize in specific production 5. The New York Times Company began to advance its digital strategy by launched its domain, anytime. Mom. NET gets benefit by increasing speed of services and brand petition by update real-time contents or interesting offering that interact and relevance with consumer profiles because NET control and customize what their customers’ need and want based on consumers’ lifestyle after customers’ login. On the other hand, customers gain the benefits from websites and can be customer loyalty because the contents that show to them match with their interesting and no need longer time for browsing contents.
Moreover, NET also acquired About. Com, countermeasure’s. Com and Benzene. With all of these acquisition and owner, NET can increase market power and capabilities bundling that are effective by matching tit consumer databases and target market such as demography and geography therefore they have personal profiles or preferences. They can communicate and gain more revenue from offering the interesting contents or products to interact with consumers directly.