Graham Greene uses the motif of light to symbolize power. One young boy Tremor, nicknamed…
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To conclude, we have analyses the I-J grocery market looking at PEST forces that influence the grocery market whilst describing the product specific market. From the SOOT analysis, we have analyses and evaluated the strengths, weaknesses, opportunities and threats for Fruitcakes with a wide range of sources.
Recommendations can be given to the I-J grocery market and to Fruitcakes such as targeting specific consumers with market-oriented pricing strategies. Their distribution method should maintain business to business whilst tapping into convenience stores. Fruitcakes should take advantage of social marketing in order to advertise to the large potential target market on hand.