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Final green toy case study

University/College: University of Arkansas System
Date: November 16, 2017
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Final green toy case study

Toys are a line range of environmentally friendly toys made in the USA from 100% recycled milk jugs. Very suitable for ages 0-6 years old, Green Toys has been specifically development in order to develop children’s fine motor skills, creativity and imagination.

A firm favorite among parents, their range covers everything from cars and trucks, imaginative play toys, including games of food, building blocks, baby toys and building kits, as well as some of the various age roofs of boys and girls and different designs for each group. All products in the Green Toys range have been designed from the ground up to be as environmentally friendly as possible. To date the company has turned almost 22 million milk jugs into toys, which contain no harmful chemicals, and are shipped in CEO-friendly packaging.

Green Toys are a great way to introduce the concept of recycling to your kids children as a result! 1/13 2. 0 What are the key success factors in the world toy industry? Toys are significant part to accompany each child grow up. Each child has a favorite toy fondle admiringly. It Is precisely because toys are closely linked with each child to grow, so the toy Industry has a considerable market size and growth potential. In the past few years, all the rage, the classic toy has three characteristics: compliance with safety standards, have good appearance and quality, to meet the potential demand of the child.

Emotional appeal Perception Safety 2/13 Toy safety Is the cornerstone. Children are the hope for the future, but as a long- term playmate for children, and nearest items contact with children, security will directly affect the growth of children. The second layer is the perception and function. Perception refers to a toy have direct experience can be touched shape, material, and feel like this feature allows children to experience more fun. Industry. And the top layer is the emotional appeal.

If you want to succeed in the toy industry, we must fully understand the customer’s emotional appeal and its changes, and then linked the emotional appeal and toy product together. In addition to these three characteristics, there are many factors that can affect the success of the toy factory. Innovation – in a difficult period, because of all the negative forces is hard to provide innovative new products, but global toy market relatively stable, one of the large reason is the continued innovation of the toy industry, although in recent years the most serious financial situation .

A clear example of this would be the Hasher. About brands and licenses – the reality is, if not a strong independent brand of the company, a licensed investment portfolio, or both will struggle in this industry. This is an everlasting success factors, but it is in difficult times, even more importantly, as a retailer will not take any risks, more willing to trust a known quantity and brand / license and present. In the long term, the only way to ensure long-term stability and success in this industry is to establish their own brand of powerful heroes. /13 3. 0 What are Green Toys key competitive advantages in the international toy market? In this case, on Green Toy Inc. Home page site has such a sentence” We believe the world would be a much better place if everyone said “please” and “thank you”, cell phones didn’t ring during movies, and all toys were fun, safe, and made from environmentally friendly materials. Since it’s probably no use holding our breath for those first two, we’re concentrating on the toys. ” Green Toy Inc. Sakes several awesome competitive advantages in toy industry in the world. Safety of toys In august 2006, because of lead-paint hazards and tiny magnets that could be swallowed, Matter Inc. Recalled more than 10 million toy products. However Green Toy Inc. Produces CEO toys from recycled plastic milk Jugs and friendly materials. And all of the recycled material can be tracked chemical inventories. You can completely guarantee the safety of toys. 4/13 0 Protection of the environment reduce the use of fossil fuels and greenhouse gas emissions and helps improve environmental quality. 0 Improve Profitability with Cost Savings

Because of Green Toy Inc. Use recycled materials, thus reducing the cost of raw materials. At the same time improve profitability. 0 Attract new green consumers and open new markets Due to the continuous improvement of people’s level of education, more and more people began to pay attention to environmental protection. There is also a growing number of parents treat toy safety as important as the food. Green Toys Inc. One of very important competitive advantage is its all products are green, this advantage will attract new green consumers and open new markets. / 13 0 Improve company reputation and brand image Holding high green flag of Green Toy Inc. Can improve the company’s reputation and brand image 4. 0 Yes, Green Toy Inc. Should consider a higher degree of international expansion of their product. Green Toy Inc. Has distributors in 35 countries, but 90 percent of Green Toys’ sales have come from the US market. However, their current core market is not growing due to the declining size of their customer base. In Theodore Levity’s The Globalization of Markets it says that” The globalization of markets is at hand.

With that, the multinational commercial world nears its end, and so does the multinational corporation. From this statement we can see that internationalization is the only way to success. International market offers the world’s commercial opportunities for companies around the world seeking to sell or purchase products. Not only can you tap into the 6. 2 billion people in the world market, but according to business. Gob, companies doing international business grew rapidly and fail less often than companies that don’t. And there are plenty advantages of company go international.

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