A Cause and Effect Essay

Propaganda Techniques In Commercials Thesis: Michael Cordon’s “Let Your Game Speak” Nikkei commercial uses three different propaganda techniques to promote a pair of Cordon’s shoes. Topic Sentence: The Nikkei commercial uses the testimonial technique. Topic Sentence: In Dalton, the commercial also uses the plain folk technique. Topic Sentence: The band wagon technique Is Implied as well.

Conclusion: In conclusion, these three propaganda quenches are used In this commercial to persuade viewers to buy the pair of shoes. Isadora 2 Propaganda Techniques in Commercials Propaganda techniques are used to either get a point across or send a message. Nowadays, propaganda techniques are used in commercials. When these techniques are applied in commercials, many different aspects of the commercial are revealed. For example, a beer commercial can be promoted further by simply adding celebrity to support the brand, thus increasing the beers popularity.

Michael Cordon’s “Let Your Game Speak” Nikkei commercial uses three propaganda techniques to promote a pair of Cordon’s shoes. The Nikkei commercial uses the testimonial technique. The testimonial technique involves using a celebrity or a famous person of some importance to promote a product or item. The commercial uses basketball legend and icon Michael Jordan. Michael has had his own shoe name brand for awhile now, and is sponsored by Nikkei. Michael Cordon’s testimonial is him saying “Let Your Game Speak,” meaning to have your basketball skills represent yourself.

In addition, the commercial also uses the plain folk technique. The plain folk technique Is defined as using ordinary, everyday people in commercials to show that those people have used or support what is being promoted. This Nikkei commercial uses young children and teenagers to represent Cordon’s shoes. The children and teenagers are playing basketball and running up and down the court, proving the durability of the shoes. This would make viewers want to buy the shoes so that they will have comfortable and durable shoes. Calvary 3 The band wagon technique Is Implied as well.

Use of the band wagon technique Involves examples so that people will see people doing something, and will want to Imitate what they are doing. For example In this commercial, the teenagers and children are playing basketball and milking Cordon’s famous moves exactly how he performed them. The viewers watching this commercial will want to go out and play The thinking of this technique can be summarized with the saying “If they can do it, so can l!!! ” In conclusion, these three propaganda techniques are used in this immemorial to persuade viewers to buy the pair of shoes.

There was evidence of use for all three of the techniques mentioned. The techniques were effective in the promotion of Michaels shoes, and the shoes ended up being one of the more popular Jordan models, and was available for sale in most parts of the world. Using propaganda techniques in commercials proves to be effective in promoting products or items, but also in the sale of the product or item as well. Future commercials promoting any type of item can be expected to contain even more of these techniques.